How Employees Motivation Impacts to Sales Organization.
“Motivation as the
process of steering a person’s inner drives and actions towards certain goals
and committing his energies to achieve those goals’(Gupta-2000).
“Motivation as the
willingness of an individual to exert effort to achieve the goals of the organization
while satisfying individual needs’ (Dalrymple and Cron-1995).
Performance = f(
opportunity to work x ability x motivation)
Motivation is
fundamentally meant to facilitate behavioral alteration.
According Grant (2008).Motivated employees are more oriented towards
autonomy and are more self driven in contrast to less motivated employees. future
,motivated employees highly engaged and involved in their work and jobs are
more willing to take responsibilities (Kuvaas & Dysvik.2009).
Goals can be
achieved if co ordination and co operation takes place simultaneously which can
be effectively done through motivation
positive relationship exists between employee motivation and employee
performance. It is also concluded that intrinsic rewards has a significant
positive relationship with employee performance and employee motivation
If employees are
more motivated then their performance will increase(Asim,2013).
Employee motivation is most important element for all
organization to attain achievement weather these are public or private
(Chintallo & Mahadeo,2013).
In the field of
sales ,people need more motivation .The skills and efficiency of employees will
always be a advantage to sales organization as well as Sales people.This will
lead to build a good public image in the market which will attract customers
and qualified people in to the organization.
There
are several ways Sales Manager can motivate sales people and drive
productivity. Because different factors influence sales people in different ways.Sales manager can utilize
motivation strategies that encompass several techniques.for example ,to
influence workers who are money motivated ,Sales manager can implement a daily “Spiff”
that pays cash instantly to sales people who met short term sales goals .To
achieve long term sales goals ,the sales department could implement a program that
encourage friendly competition among sales people to meet sales numbers.At the
conclusion of the program ,Sales manager
can publicly recognize top performers for ajob well done.They will be
rewarded and others will try to do their best
References.
Ganta, V.C., 2014. Motivation in the workplace
to improve the employee performance. International Journal of Engineering Technology, Management and Applied
Sciences, 2(6),
pp.221-230.
Shahzadi, I., Javed, A., Pirzada, S.S.,
Nasreen, S. and Khanam, F., 2014. Impact of employee motivation on employee
performance. European Journal of
Business and Management, 6(23),
pp.159-166.
Amabile, T. M. (1997) ‘Motivating Creativity in
Organizations: On Doing What You Love and Loving What You Do’, California Management Review, 40(1),
pp. 39–58.
Temminck, E., Mearns, K. and Fruhen, L., 2015.
Motivating employees towards sustainable behaviour. Business Strategy and the Environment, 24(6), pp.402-412.

All cited references should be in the reference list.
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